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Reebok: PureMove Bra

50% of women are experiencing breast pain while exercising, 70% of women are rocking the wrong bra size and 20% of women don’t work out because they don’t have the right sports bra,. With this in mind Rebook embarked on a quest reinvent the classic Sports Bra.

With the commitment to improve the lives of women, Reebok have used innovative design, biochemically evaluated and diligently tested materials and motion sense technology to create the PureMove Bra. Through this enhanced and rigorous testing process, Reebok was able to create a bra that offers an unprecedented amount of support, stability and comfort for all women to give you the support you need.

"Women have deserved better sports bras for a long time. Hell, the first one didn't even exist until one frustrated runner sewed two jock straps together. We're all about changing the game. We did it with the first sneaker for women. And, now, we're doing it again with a sports bra that responds to women's movement. All to give you the support you need. This isn't your routine sports bra."

What makes PureMove so different?

The Fit: Designed to feel like a second skin, PureMove is comprised of just 7 pieces of flexible, breathable material.  There are no hooks, clasps, underwires or adjustable straps to get in your way.

The Fabric: Leveraging breakthroughs in material science and using a responsive fabric technology, PureMove is made with an innovative Motion Sense fabric that no other bra on the market has. PureMove’s fabric’s adaptive capabilities allow you to experience your most intense workouts without having to sacrifice comfort for support.

The Testing: Reebok’s PureMove was developed from information using 54 unique motion sensors.  In comparison, industry standards for sports bra testing is just four motion sensors. 

PureMove Bra

PureMove Bra

PureMove Bra

PureMove Bra

PureMove Bra

PureMove Bra

PureMove Bra

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